Alice Lee Holland

Background

Alice is an ambitious artist committed to carving new paths in contemporary dance. I’ve worked with Alice for several years and our first website project together won an Australian Web Design award. Recently she came back to me and I learned how much she had grown as an artist and that she now needed a website that represented her new choreographical direction.

Creative Journey

Alice’s work is very athletic and dramatic and I wanted to show that in her website. Large images that were full of drama were chosen to communicate the physical side of her work. Her branding used unique custom fonts and these were used for the small amounts of copy.