Concrete Studio

Background

Phil and his team creates beautiful handcrafted concrete furniture. They specialise in bathroom-ware, commercial counter-tops and architectural elements using lightweight fibre reinforced concrete. They hand-make each piece using a combination of old school casting techniques and cutting-edge methods developed in-house in their Fremantle workshop.

Creative Journey

I worked closely with Phil to develop a digital strategy for his business that connected all the places where his customers are. After consulting with Phil it came to light that he had three unique user groups with differnt needs that were being served by one website. This research prompted him to seperate his digital presence into three groups…

  • Concrete Studio Living for residential customers and a place where you can buy sinks and furniture in standard sizes
  • Concrete Studio Custom for bespoke architectural concrete designs for commercial or residential projects.
  • Concrete Studio School for professionals who want to learn GFRC benchtop and furniture fabrication techniques