Stem & Stamen

Background

Fleur has a professional background in environmental science and the visual arts and is passionate about bringing the green of the outdoors indoors. She’s driven by an environmental conscience and an objection to the use of artificial greenery to connect people to nature. Stem & Stamen is her solution, by preserving real plants she can add greenwalls, hanging gardens, and trees to otherwise impossible indoor spaces.

Creative Journey

Fleur has a very unique creative business but had no presence online. She needed clients to be able to find her on Google and Instagram and demonstrate her skills. Having case studies available online would be key to securing new work and bigger projects. Together we worked on a website and Instagram strategy that communicates what she does to clients and shows her portfolio of work. She also wanted to showcase her trademarked products and answer any questions current clients had about the care and maintenance of her work.